20141001PAC to Staff Attach 6.6.xls

2010 incremental spend
Week Beginning Monday:
Cost
Bill Inserts
Digital Media
Pay per Click Campaign
25" B/W Newspaper
original
repeat
Idaho
Idaho Falls Post Register
Pocatello Idaho State Journal
Rexburg Standard Journal
budget:
12 month campaign
total:
Tu
Sa
weekly call-ins:
incremental spend:
36K imps./wk. (9 zip codes)
Yahoo! (Adult 25-54) Mail Banners
0ID PAC-E-14-07
IPUC 6 JACO PacifiCorp WA/ID 2010 Media Campaign (incremental spend) Attachment IPUC 6-6
Page of
?1?/?1?/?2010
?2?/?1?/?2010
?3?/?1?/?2010
?4?/?1?/?2010
?5?/?1?/?2010
?6?/?1?/?2010
?7?/?1?/?2010
?8?/?1?/?2010
?9?/?1?/?2010
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?11?/?1?/?2010
?12?/?1?/?2010
28.00
4.00
11.00
18.00
25.00
1.00
8.00
15.00
22.00
1.00
8.00
15.00
22.00
29.00
5.00
12.00
19.00
26.00
3.00
10.00
17.00
24.00
31.00
7.00
14.00
21.00
28.00
5.00
12.00
19.00
26.00
2.00
9.00
16.00
23.00
30.00
6.00
13.00
20.00
27.00
4.00
11.00
18.00
25.00
1.00
8.00
15.00
22.00
29.00
6.00
13.00
20.00
12.00
4.00
9.00
12.00
4.00
13.00
5.00
10.00
16.00
20.00
15.00
22.00
12.00
14.00
17.00
17.00
17.00
15.00
15.00
16.00
16.00
18.00
23.00
27.00
$230.00
$1,220.00
$6,650.00
$3,850.00
$2,560.00
$14,510.00
$10,000.00
$4,510.00

Revistwo no-charge make-goods in Humboldt Beacon (missed previously-funded/billed insertions scheduled in Nov-Dec '07)