20090115PAC to Staff 70.pdf

~ROCKY MOUNTAINPOR
A DIISION OF PAIFICORP
201 Sout Main, Suite 2300
lt~t:~'E!J 84111
2009 J~N \ 5 ~M 9: 5 \
Janua 14, 2009
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UTiLITIES COM¡~~.I;j\J1 'i.
Scott Woodbur
Deputy Attorney General
Idaho Public Utilities Commssion
472 W Washigton
Boise, ID 83702-5983
RE: P AC-E-08-07
IPUC_Production Data Request (68-101)
Please find enclosed an original and thee copies of Rocky Mountai Power's Response to
IPUC _Production Data Request Number 70.
If you have any questions, please feel free to call me at [phone].
Sincerely,
T~ PI CUM' /ll ~
Ted Weston, Manager
Reguation
Enclosures
.
PAC-E-08-07/Rocky Mountain Power
Januar 14,2009
IPUC Production Data Request 70
IPUC Production Data Request 70
Please provide a copy of Rocky Mountain Power's marketing plan for its energy
efficiency and demand response programs. Please provide a description and
schedule for TV, newspaper, radio advertising, bil inserts, direct mailers, etc.
used to promote these programs. Does Rocky Mountain Power or its vendors
target high energy users and directly contact them to offer an audit to see how
energy usage can be reduced? If not, why not? Please explain.
Response to IPUC Production Data Request 70
Please refer to the Company's response to IPUC Production 64. This is Rocky
Mountain Power's (RMP) marketing plan for DSM programs. This outline
includes a description of the type of communication vehicle used, as well as
media placement and schedule information where applicable.
RMP targets high energy users by employing several tools to ensure large users
are aware of and paricipating in company programs. First, the Company
leverages its Customer and Community Managers who have large customer
account management responsibilties to engage these customers and inform them
of the Company's energy efficiency programs and services. Audit services for
business customers are a free service through the Energy FinAnswer and
Irrigation Effciency programs and measure specific modeling, as necessary, is
available through the FinAswer Express program. Agricultural customers are
informed of, and encouraged to paricipate in, the irrigation load management
program, as well as Irrigation Efficiency program, through face-to-face
communications with the Company's designated delivery vendors, Company
program manager, and the Company's dedicated agricultural Customer and
Community Account Manager.
No specific high use targeting is done, however, in the residential sector due to
the cost of account management in comparison to the resource opportunities
derived from anyone customer. Instead, the focus in the residential customer is
through Company communications and retail point-of-purchase sellng and
communications ensuring that residential customers are aware of the program
services and rebates provided through RMP's programs.