20140707IPC to Staff 1-42.pdf

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LISA D. NORDSTROM iDAl-;U i,.,ri,i-,,.,
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July 7, 2014
VIA HAND DELIVERY
Jean D. Jewell, Secretary
ldaho Public Utilities Commission
47 2 W est Washi ngton Street
Boise, ldaho 83702
Re: Case No. IPC-E-14-04
20'13 Demand-Side Management Expenses - ldaho Power Company's
Response to the First Production Request of the Commission Staff
Dear Ms. Jewell:
Enclosed forfiling in the above matter are an original and three (3) copies of ldaho
Power Company's Response to the First Production Request of the Commission Staff to
Idaho Power Company.
Also enclosed are four (4) copies each of non-confidential and confidential disks
containing information responsive to Staff's requests. Please handle the confidential
information in accordance with the Protective Agreement executed in this matter.
Sincerely,
rK^0W^/a+r*,-*-
{isa'D. Nordstromu
LDN:csb
Enclosures
'1221 W. ldaho 5t. (83702)
PO. Box 70
Boise, lD 83707
JULIA A. HILTON (lSB No. 7740)
LISA D. NORDSTROM (lSB No. 5733)
ldaho Power Company
1221West ldaho Street (83702)
P.O. Box 70
Boise, ldaho 83707
Telephone: [phone]
Facsimile: [phone]
ih i lton@idahopower. com
I no rd strom@ ida hopower. com
Attorneys for Idaho Power Company
IN THE MATTER OF IDAHO POWER'S
APPLICATION FOR A DETERMINATION
OF 2013 DEMAND SIDE MANAGEMENT
(DSM) EXPENSES AS PRUDENTLY
INCURRED
RECEIVTM
?0llr JUL -l Pl{ h: 58
TDAHC i:jULiLii.
UTILITIES COM[{lSSl0lr
BEFORE THE IDAHO PUBLIC UTILITIES COMMISSION
CASE NO. !PC-E-14-04
IDAHO POWER COMPANY'S
RESPONSE TO THE FIRST
PRODUCTION REQUEST OF THE
COMMISSION STAFF TO IDAHO
POWER COMPANY
COMES NOW, ldaho Power Company ("ldaho Powe/' or "Company"), and in
response to the First Production Request of the Commission Staff to ldaho Power
Company dated June 16,2014, herewith submits the following information:
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REOUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 1
REQUEST NO. 1: Please list all expenses charged to the demand-side
management ("DSM") tariff rider during 2013. Please include date, vendor, amount, a
brief description of the expense, and the account to which the charges were booked.
Please separate all expenses by program so that expenditures provided reconcile with
the amounts reported in the 2013 DSM annual report. lf any amounts are allocated
among different programs or jurisdictions, please describe the allocation method.
Please also identify if each expense is an incentive payment, purchased service,
labor/administrative, or materials and other expense. Please provide the requested
information in Excel format.
RESPONSE TO REQUEST NO. 1: The requested information is voluminous,
proprietary, and confidential. lt will be made available for audit pursuant to ldaho Code
S 61-610 and Rule of Procedure 227 (IDAPA 31.01 .01.227) at ldaho Power's corporate
headquarters. Please contact Doug Jones at [phone] or Camilla Victoria at
[phone] to arrange a time to review the requested material.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 2
REQUEST NO. 2: Please provide the same information requested above for
demand response incentive payments not included in the tariff rider.
RESPONSE TO REQUEST NO. 2: The requested information is voluminous,
proprietary, and confidential. lt will be made available for audit pursuant to ldaho Code
S 61-610 and Rule of Procedure 227 (IDAPA 31.01 .01.227) at ldaho Powe/s corporate
headquarters. Please contact Doug Jones at [phone] or Camilla Victoria at
[phone] to arrange a time to review the requested material.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, Idaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 3
REQUEST NO. 3: Please provide the calculation of the interest accrued to the
DSM tariff rider account.
RESPONSE TO REQUEST NO. 3: Please see the Excel file provided on the
non-confidential CD. The Company calculates interest based on the average of the
beginning and ending balances for the month. lnterest is also recorded on a one-month
lag. Therefore, the interest recorded for calendar year 2013 is the interest reflected for
the 12-month period from December 2012 through November 2013.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 4
REQUEST NO. 4: Please provide the revenue received (excluding interest) from
the DSM tariff rider.
RESPONSE TO REQUEST NO. 4: Total revenue received (excluding interest)
in 2013 from the ldaho DSM tariff rider was $37,059,685.64.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 5
REQUEST NO. 5: Please provide all DSM research and evaluation expenses for
20'13, including date, vendor, and program to which the expense applied.
RESPONSE TO REQUEST NO. 5: ln 2013, ldaho Power incurred a tota! of
$362,575 in DSM program evaluation expenses and $62,058 related to program
research. While preparing the information for this production request the Company
found that the 2013 program evaluation expense reported on page 14 of the Demand-
Stde Management 2013 Annual Report (2013 DSM Annual Report") incorrectly
included a charge to EnerNOC that was related to administration of the lrrigation Peak
Rewards program, not evaluation or research. Please refer to the confidential Excel file
provided on the confidential CD for further information. The confidentia! CD will only be
provided to those parties that have executed the Protective Agreement in this
proceeding.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 6
REQUEST NO. 6: The Company has indicated that the decrease in acquired
energy savings can be attributed, in part, to reduced deemed savings estimates
approved by the Regional Technical Forum. Please provide a list of all measures
offered by the Company that were affected by changes in RTF estimates. Please also
include the energy savings for those measures using both the previous RTF deemed
savings amount and the new RTF deemed savings amount.
RESPONSE TO REQUEST NO. 6: ln recent years, the Regional Technical
Forum ("RTF") has implemented savings guidelines and protocols, increased
responsiveness to regional program evaluations, and frequently responded to measure
baseline changes whether due to codes and standards or sales based data. In order to
evaluate the savings impacts due strictly to RTF deemed savings value updates, ldaho
Power analyzed the impact to 2013 program performance with the changes that
occurred between the 2012-2013 program years to the deemed values. These changes
affected six programs: Ductless Heat Pump Pilot; Energy Efficient Lighting; Home
Products; See ya later, refrigerator@; lrrigation Efficiency Rewards; and Green Motors
Rewinds (agricultural and industrial).
Please see the Excel file provided on the non-confidential CD. The attachment
has eight worksheets, including a summary worksheet, and seven program measure
specific worksheets indicating the impact to savings due to RTF deemed savings
updates. Please see the table below for definitions of the columns used in the Excel
file.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 7
COLUMN TITLE DESCRIPTION AND NOTES
Program lmpacted ldaho Power prooram
Measure Description Affected measure within orooram
2013 Participation The number of units associated with the measure
descriotion that received incentives durino 2013
2013 Average per Unit Deemed
Savings (kwh)
Represents the 2013 weighted average unit deemed
value on the summary tab, represents the actual
deemed value on the program tabs, and will match
values in the 2013 Suoolement 1
2013 Savings Using 2013 Unit
Deemed Savinqs (kwh)
Savings calculated using 2013 deemed values and
unit counts
2012 Average per Unit Deemed
Savings (kwh)
Represents the 2012 weighted average unit deemed
value on the summary tab, represents the actual
deemed value on the program tabs, and will match
values in the 2012 Supolement 1
2013 Savings Using 2012Untt
Deemed Savinos (kwh)
Savings calculated using 2012 deemed values and
unit counts
Difference (kwh)Net difference in savings calculation methods 12013 -
201211
Percentage Change Percentage change in savings between 2013 and
2012 usino the different deemed values
Additional Notes Additional information
The summary analysis shows that the savings both increased and decreased for
specific measures and programs. The residential sector had the largest decrease in
savings and largest number of programs affected. Using 2013 participation numbers
and 2012 deemed values, the residential sector would have reported 25,702,238
kilowatt-hours ("kWh") of savings compared with the reported savings for 2013 of
17,OO5,274 kwh of savings in the 2013 DSM Annual Report. Both lrrigation Efficiency
Rewards and the Green Motors programs showed increases due to RTF updates. The
lrrigation sector increased by 5,431,367 kwh when comparing savings using 2012 and
2013 deemed values.
The Green Motors program for industrial projects showed a small increase of
18,841 kWh due to changes in savings between the two comparison years. With the
exception of the Green Motors Rewinds measures for industrial projects, the RTF
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 8
changes had Iittle impact in the commercial/industrial sector. The Easy Upgrades
program sources a few measures from the RTF; however, those savings assumptions
did not change between 2012 and 2013.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 9
REQUEST NO. 7: Please provide the cost-effectiveness work papers and
calculations for each DSM program in 2013 in Excel format with all formulas intact.
RESPONSE TO REQUEST NO. 7: Please see the confidential Exce! file
(Attachment 1) provided on the confidential CD which contains EnerNOC, Inc.
("EnerNOC") information that is confidential, proprietary, and/or has commercia! value.
The confidential CD will only be provided to those parties that have executed the
Protective Agreement in this proceeding. ldaho Power requests that references to the
confidentia! information provided in this response be excluded or redacted from any
reports and/or analyses.
ln addition, please see the Excel file provided on the non-confidential CD used to
create the program cost-effectiveness pages for Idaho Powe/s Demand-Side
Management 2013 Annual Report, Supplement 1: Cost-Effectiveness.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.lO
REQUEST NO. 8: Please provide the list of projects, incentive payments, and
locations for all Office of Energy Resources ('OER") projects incented by the Company
in 2013.
RESPONSE TO REQUEST NO. 8: Please see the confidential Exce! file
provided on the confidential CD. The confidential CD wi!! only be provided to those
parties that have executed the Protective Agreement in this proceeding.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 11
REQUEST NO. 9: Please compare, by DSM program, the amount of energy
efficiency acquired by ldaho Power in 2013 against the amount of economic potential
and the achievable potential identified in the 2013 DSM Potential Study. ln addition to
quantifying the difference, please describe the reasons for any difference in acquisition
versus potential.
RESPONSE TO REQUEST NO.9: The ldaho Power Energy Efficiency Potential
Study ("Potential Study") that was produced in 2012 by EnerNOC Utility Solutions
consulting identified energy savings potentia! by measures within end-uses by customer
sector and was not mapped to ldaho Power programs. While the energy savings
potential was not identified by program, the amount of energy efficiency acquired by
ldaho Power in 2013 can be compared to the achievable and economic potential at the
sector level. The actual reported commercial and industrial savings must be combined
to align with the segmentation methods used by EnerNOC Utility Solutions for proper
comparison. The table below shows the incremental 2013 achievable and economic
potential savings published in the Potential Study compared with Idaho Power's actual
reported savings by customer sector. The Potential Study achievable and economic
potential estimated in the study does not include forecasted energy savings potential
from special contract customers who were considered separately by EnerNOC Utility
Solutions. For comparison with Potential Study estimates, ldaho Power's reported
energy savings must be adjusted for line losses and will therefore differ from savings
reported in the 2013 DSM Annual Report. For a discussion of some of the factorc
contributing to the differences between energy savings acquisition and potential
estimates please see the program performance section found on page 10 of the 2013
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.l2
DSM Annual Report. For details specific to the differences
potential and acquisition related to the irrigation sector see page
Annua! Report.
between achievable
108 of the 2013 DSM
2Ol3lncremental Potential and ldaho Power Savinqs - MWh
2013
Residential
Residentia! Achievable Potential
Residential Economic Potential
ldaho Power Residential Reoorted Savinos
26,868
138,282
18,859
Commercial & lndustrial ("C&1")
C&! Achievable Potential
C&l Economic Potential
ldaho Power Commercial and lndustrial Reoorted Savinos
55,872
120,994
59,244
lrrigation
lrrigation Achievable Potential
lrrigation Economic Potentia!
ldaho Power !rrioation Reoorted Savinos
2,823
11,027
20,529
Total All Sectors
Achievable
Economic
ldaho Power Reoorted Savinos
85,563
270,303
98.632
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 13
REQUEST NO. 10: Did ldaho Power's energy efficiency portfolio achieve its IRP
targets in 2013? Please provide the target compared to total acquisition, and explain
any difference.
RESPONSE TO REQUEST NO. 10: ldaho Power did not achieve its overall
energy efficiency targets contained in ldaho Power's 2013 lntegrated Resource Plan
("lRP"). The IRP target across al! sectors was 135,000 megawatt-hours ("MWh") (15.4
average megawatts ("aMW")) and the Company achieved 98,632 MWh of savings. The
table below shows 2913 lRP targets by program sector in addition to the overall target
value alongside the 2013 reported acquisition. For a discussion of factors contributing
to the differences between acquisition and potential see the program performance
section found on page 10 of the 2013 DSM Annual Report.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 14
2013lRP Tarqets and ldaho Power Reported Savinqs - MWh
2013
Residential
Residential !RP Target
ldaho Power Residential Reoorted Savinos
27,935
18,859
Commercial & !ndustrial ("C&1")
C&l IRP Target
Idaho Power Commercial and lndustrial Reported Savinqs
94,086
59.244
lrrigation
lrrigation IRP Target
ldaho Power lrrioation Reoorted Savinos
12,979
20.529
Total All Sectors
IRP Target
ldaho Power Reoorted Savinos
135,000
98,632
REQUEST NO. 11: Page 82 of ldaho Powe/s lRP, Appendix C shows 8 aMW of
"cumulative new energy efficiency" forecast for 2013. Please indicate which ldaho
Power DSM programs were forecasted to make up these 8 aMW and provide actual
achievement for "cumulative new energy efficiency" in 2013. Please explain any
discrepancy between the forecast and the achievement.
RESPONSE TO REQUEST NO. 11: The 8 aMW of forecasted "new" energy
efficiency reported on page 82 of Appendix C of the Company's 2013 IRP refers to the
amount of the total energy efficiency forecast that was identified as not being captured
in the load forecast models. The resulting amounts of efficiency were subsequently
added to the Load and Resource Balance and also included in ldaho Power's power
supply model, AURORAxmp@, to assure that the forecasted amounts of efficiency were
included prior to the development of supply-side resources portfolios. This methodology
was discussed in the 2013 IRP on pages 42-44. The primary driver for the energy
efficiency forecast in the 2013 IRP was the 2O-year achievable forecast developed in
the Potential Study that was produced in 2012 by EnerNOC Utility Solutions consulting.
Additionally, the Company added the energy savings potential attributed to special
contract customers (Potential Study pages vii, xxi, 2-7, 5-27) and increased the total
achievable energy potentia! based on 2012 program performance. Within that forecast,
the potential was a mix of measures found across customer segments, including
housing, building type, and industry. lt also included measures both currently and not
currently included in the Company's portfolio of program offerings. The Company
incorporated all achievable potential identified by EnerNOC Utility Solutions between
2013 and 2032.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 15
REQUEST NO. 12: Page 16 of the 2013 DSM Annual Report notes the "success
of these Facebook advertisements" for the Home lmprovement Program campaign
based on increased program website traffic. Did this increased traffic also materially
increase program participation? Please explain why or why not.
RESPONSE TO REQUEST NO. 12: Page 16 of ldaho Powe/s 2013 DSM
Annual Report states:
As part of an integrated Home lmprovement Program
campaign, the company included a Facebook advertisement
along with a direct mail letter, bill inserts, print
advertisements, and retail signage. lt was the first time
Facebook advertisements were used to promote an ldaho
Power energy efficiency program, and the results were
above industry standards. This campaign targeted 520,000
people living in ldaho Powe/s Idaho service area (this
program is not offered in Oregon). Of those targeted,
211,998 unique visitors interacted with the advertisement in
some way (viewed it, clicked it, or went to the website). The
number of people who viewed the Home lmprovement
Program page more than quadrupled in the first two to three
weeks of the campaign.
Please note that the report states that the Facebook advertisements were one
channel of a multi-channel effort that included direct mail, bill inserts, print
advertisements, and retail signage. lt is always difficult to assign attribution of program
performance to marketing activities; when multiple channels are used it makes it very
difficult, if not impossible, to assign a causal relationship between marketing and
program activities.
The success of the Facebook advertisements was gauged by the metrics cited
on page 16 of ldaho Powe/s 2013 DSM Annual Report.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 16
REQUEST NO. 13: Please explain the function of ldaho Power's "personal"
Facebook page relative to its "business" Facebook page.
RESPONSE TO REQUEST NO. 13: Facebook requires a personal page in
order to have a business Facebook page. Personal profiles often are fictitious accounts
created solely for the purpose of making a business page. ln ldaho Power's case, its
personal profile was created in 2010 by the Company's ad agency, and prior to the
hiring of ldaho Power's social media specialist. As business pages have evolved, the
recommendation is to have a different name for the personal profile to avoid confusion;
however, Idaho Power's personal profile is listed as first name, ldaho, last name,
Power.
The personal profile counts nearly 1,300 friends and over 100 followers. The
profile has cultivated a number of healthy friendships, and a good number of these
friends regularly post pictures of the Company's dams, parks, power lines, etc.
Facebook does not allow posting pictures to a business page. On August 1, 2013, 30
friends wished ldaho Power's personal profile a happy birthday (the Company was
founded August 1, 1916).
While every attempt is made to steer people to the ldaho Power business page
and stress that its personal profile is not regularly updated, many customers continue to
reach out to the personal profile, asking customer-service related questions, posting
photos, and acknowledging the Company crews'work.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 17
REQUEST NO. 14: Page 18-19 of the DSM Annual Report state that in 2012
only 55% of business customers and only 50% of residential customers (in 2012-2013)
knew that ldaho Power offers energy efficiency programs. Please provide these
percentages for 2009-201 1 .
RESPONSE TO REQUEST NO. 14: On pages 18-19 of the 2013 DSM Annual
Report, the Company refers to information on customer awareness of ldaho Power's
energy efficiency programs supplied from the J.D. Power Associates Electric Utilw
Residential Customer Safisfaction Study and J.D. Power and Associated Electric Utility
Busrness Cu stomer Safisfacfio n Study.
ldaho Power subscribed to the J.D. Power Associates Electric Utility Residential
Customer Satisfaction Study in 2009, 2010,2011,2012, and 2013. !n each of these
years, a question was asked of respondents regarding their familiarity with ldaho Power
Energy Efficiency programs. ln 2011, for one year only, J.D. Power and Associates
changed the response options for respondents, which affected the manner in which
customers answered the question that affected the longitudinal value for that year.
ln 2009, 2010, 2012, and 2013 customers were asked, "How familiar are you with
energy efficiency or conservation programs from ldaho Power to help you with ways to
use less electricity?" Response options for 2009, 2010,2012, and 2013 were "Not at all
familiar," "Not very familiar," "Somewhat familiar," and "Very familiar." For reporting
purposes during these years, "Very familia/'was combined with "Somewhat familiad'to
report percent familiar. "Not familiar at all" and "Not very familia/' were combined to
report percent unfamiliar.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 18
ln 2011, customers were asked simply, "Are you familiar with energy efficiency
programs from ldaho Power to help you with ways to use less electricity?" Response
options were "Yes" and "No." The way the question was asked in 2011 compared to
2009, 2010, 2012, and 2013 with only "Yes" or "No" as a response would elicit very
different responses than the ability to respond on a familiarity scale. For this reason,
percent familiar in 2011 should be considered differently than a combined "Very familiar"
and "Somewhat familia/' from 2009 , 2010, 2012, and 2013.
The J.D. Power and Associates Electric Utility Residential Customer Satisfaction
Study is a syndicated research study and, as such, the verbiage of questions and
response options, the scheduling of the study, and the administration of the study is
controlled exclusively by J.D. Power and Associates. Subscribing utilities are unable to
customize or alter the syndicated questionnaire design.
Percentages are provided below.
Residential customer familiarity with ldaho Power Energy Efficiency programs:
2009 - 49 percent
2010 - 48 percent
2011 - 64 percent (see discussion above)
2012 - 49 percent
2013 - 50 percent
ldaho Power did not subscribe to the Power and Associated Electric Utility
Busrness Customer Satisfaction Study prior to 2012.
Business customer familiarity with ldaho Power Energy Efficiency programs:
2012 - 62 percent
2013 - 55 percent
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 19
REQUEST NO. 15: Please provide ldaho Powe/s DSM marketing plans and
budget for 2009-2013.
RESPONSE TO REQUEST NO. 15: Please see the non-confidential CD
containing ldaho Poweds retrievable DSM marketing plans for 2009-2013.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 20
REQUEST NO. 16: Page 24 of the DSM Annual Report says "ldaho Power
markets its residential energy efficiency programs through...radio and television
commercials..." in addition to severa! other types of marketing. Please provide the time,
length, content summary, and broadcast station for each radio or television add funded
by ldaho Power in 2013.
RESPONSE TO REQUEST NO. 16: During 2013, ldaho Power promoted See
ya later, refrigeratoP via radio advertising through its contract with JACO
Environmental, lnc. ('JACO'). JACO additionally contracts with Runyan Saltzman &
Einhorn ("RS&E") to develop and promote the advertising for the See ya later,
refrigerator@ program. The spots that RS&E placed for the See ya later, refrigeratoP
program were 15 and 30 second spots at radio stations in Boise and Twin Falls metro
areas. Please see the non-confidential CD containing the files that show the weeks that
the spots ran and the number of spots per week (Attachment 1); the content of the 30
second spot (Attachment 2); and the content of the 60 second spot (Attachment 3).
ldaho Power did not purchase any television advertising for its energy efficiency
programs in 2013.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 21
REQUEST NO. 17: Please provide a listing of all marketing expenses incurred
by ldaho Power for energy efficiency measures. Please include date, amount, vendor,
and a brief description of the marketing materials. Please identify any of these
expenses that were not charged to the DSM tariff rider.
RESPONSE TO REQUEST NO. 17: Please see the confidential Excel file
provided on the confidential CD. The confidential CD will only be provided to the parties
that have executed the Protective Agreement in this proceeding. There were no
marketing expenses for energy efficiency measures incurred by ldaho Power that were
not charged to the DSM tariff rider.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 22
REQUEST NO. 18: Please provide the number of residential customers
recruited by ldaho Power for A/C Cool Credit Program who: 1) moved into a home with
a load contro! device and 2) the number of previous participants who moved to a
location without a load control device. Please also provide the number of customers in
both categories who signed up for A/C Coo! Credit.
RESPONSE TO REQUEST NO. 18: ldaho Power did not recruit any A/C Cool
Credit program ("Program") participants in 2013 who moved into a home with a load
control device or who were previous participants who moved to a location without a load
contro! device.
Per the settlement agreement that was approved in Case No. IPC-E-13-14, as of
July 1,2014, ldaho Power contacted 1,138 customers who moved into homes with
existing switches and enrolled 510 of those in the Program. Also, ldaho Power sent
letters to 157 previous Program participants who moved and re-enrolled 22 of them in
the Program.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 23
REQUEST NO. 19: Page 30 of the DSM Annual Report states that the Ductless
Heat Pump Pilot "targets existing homes heated with electric zonal systems." Are
homes that have zonal electric heat but also use wood heat eligible for participation?
Please explain why or why not.
RESPONSE TO REQUEST NO. 19: Yes, homes that have zonal electric heat
but also have supplemental wood heat are eligible for participation in ldaho Power's
Ductless Heat Pump ("DHP") Pilot program. Under the "Homeowner Eligibility" section
of the DHP Program Homeowner Participation Form, which can be found at
https://www.idahopower.com/pdfs/EnerovEfficiencv/ductless/HomeownerParticipationFo
rm.pdf, the primary heat source must be ceiling, wall, baseboard, or hydronic floor zonal
electric heat. The "Homeowner Eligibility" section states that "Secondary heating
systems are allowed only if electric resistance heating is used as primary heating
system." The Company's DHP Pilot program is operated in accordance with the
provisions of the Northwest DHP Pilot project (2013 DSM Annual Report, page 30). For
a full discussion of the RTF's 2013 analysis of wood heat and DHP energy savings
please see the 2013 DSM Annual Report, page 31.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 24
REQUEST NO. 20: Has ldaho Power considered incenting fixtures through its
Energy Efficient Lighting program? Please explain why or why not.
RESPONSE TO REQUEST NO. 20: From 2008 to 2012, ldaho Power offered
incentives for lighting fixtures through the Home Products program. ln 2012, fixtures
were dropped from the Home Products program as they were not cost-effective under
the mail-in rebate model. ldaho Power transitioned incentivizing fixtures to the regional
buy down promotion Simple Sfeps. Under this incentive model, compact fluorescent
lamps ('CFL') fixtures were cost-effective; however, no sales were reported for 2012.
Due to the lack of sales in 2012, CFL fixtures were not included in the 2013
Simple Sfeps contract. ln 2013, Simple Sfeps began offering a light-emitting diode
('LED") fixture incentive. ldaho Power did not participate in this option for 2013. ln
2014, the Company has included LED fixtures in the Simple Sfeps contract. LED fixture
sales have been reported in Idaho as of April2014.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 25
REQUEST NO. 21: Page 35 of the DSM Annual Report states that "ldaho Power
considered sending energy-efficient bulbs to new customers as part of its new customer
mailing; however, an energy efficiency postcard for newly purchased homes highlighting
lighting and other programs, was developed instead." Please explain why the direct-
mail option was not pursued in tandem with the postcard. What response did the
Company have as a result of the postcard mailing?
RESPONSE TO REQUEST NO. 21: A team was developed in 2012 to discuss
marketing energy efficiency programs to new ldaho Power customers. ldaho Power
gets approximately 500 new customers per week. This includes new customers to
ldaho Power and existing customers that move within ldaho Power's service area.
One idea discussed by the team was sending CFLs to these new customers.
Although complete feasibility analysis of this idea was not developed, under this model,
shipping costs were estimated to be $4 per kit and would equate to $104,000 per year.
Kits would be shipped to customers independent of whether they could use a bulb or
even wanted a bulb.
ldaho Power does have several lower cost mechanisms by which it does deliver
bulbs to customers. These mechanisms include in-person delivery or delivery as part of
a larger educational effort which reinforces the energy benefits of the bulbs and proper
handling and disposal. These mechanisms include:
. Home Audit Program direct install (up to 20 bulbs per home). Energy House Calls direct install (up to 15 bulbs per manufactured
home)o Students for Energy Efficiency Kits delivered through schools (3
bulbs per student kit)o Event distribution (1 ,322 bulbs in 2013)o Weatherization and Weatherization solutions direct install (as many
as needed)
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.26
. Low income education kits given to customers by the Community
Action Partnership agencies (2 bulbs per kit)
The team decided a multi-program postcard would be developed and would include
lighting information. The response to the postcard on the lighting program is not
available due to severalfactors:
o The postcard encourages customers to purchase bulbs through the
retail promotion which promotes the proper selection and handling of
CFLs and LED bulbs. This promotion does not have a mechanism to
link sales to a specific customer.o There are multiple promotions at any given time making it difficult to
isolate the impact of any one promotion.
The reach of the postcard is small compared to the total sales
volume in the retail promotion.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 27
REQUEST NO. 22: Page 31 of the DSM Annual Report says that information
about the DHP pilot was included in the "postcard for newly purchased homes that was
initiated in 2013 and mailed to customers who have purchased a home that is new to
them." Are those postcards only mailed to customers who buy homes with electric
zonal heat or to all customers who buy new homes? Also, please provide a copy of the
postcard.
RESPONSE TO REQUEST NO. 22: The postcards provided on the non-
confidential CD were mailed to a targeted group of customers appearing to have electric
heat profiles. The Company is unable to specifically identify customers with electrically
heated homes and cannot differentiate between zonal heated customers and those who
heat with either an electric forced air furnace or a heat pump. Additional parameters
that were used to target customers in homes that were "new to them" for the mailing of
the postcard included the following: residential customers with a service contract
change in the previous six months, were not renters, and were in homes with original
service installations more than 10 years old.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REOUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 28
REQUEST NO. 23: Please explain how the Company uses the customer call
center as a means to collect customer information from those who inquire about the
Company's DSM programs. Please explain the processes and procedures in place to
respond to interested customers.
RESPONSE TO REQUEST NO. 23: Every time an ldaho Power customer
contacts the Customer Service Center inquiring about a DSM program, the Customer
Service Representative ("CSR") either provides the requested information directly or
refers the customer to a DSM Program Specialist. ldaho Power collects and records
details about these customer requests and ldaho Power's response in each customer's
account as an interaction record.
When a customer of record calls ldaho Power to inquire about DSM programs,
the CSR answering the phone first locates the specific account in the Customer
Relationship and Billing ("CR&B') system and confirms and updates the customer
information residing in the CR&B system. Based on the customeds specific request, the
CSR will provide high-level information about the program or programs the customer is
inquiring about and may also refer the customer to the ldaho Power website for
additional information. The CSR may send the customer DSM program brochures that
include how to sign up for the program or details on qualifying measures. lf the
question is more specific, the CSR transfers the ca!! to an appropriate Program
Specialist or other third party. A record of the inquiry, whether it is seeking information,
signing up for a program or to express an issue or complaint, is then documented on the
customer's account.
The response to this Request is sponsored by Darlene Nemnich, Senior
Regulatory Affairs Analyst, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 29
REQUEST NO. 24: Please provide copies of all Company-developed 2013
marketing and outreach materials including, but not limited to, print, bill stuffers, bill
boards, TV advertisements, radio spots, youtube/vimeo videos, social media, etc.
Electronic links are acceptable. Please detail how many customers viewed or received
the materials. Please include the frequency in which the marketing materials ran.
RESPONSE TO REQUEST NO. 24: Please see the Excel file provided on the
non-confidential CD (Attachment 1) that shows the marketing material deliverable,
applicable program, and impressions/print quantity for each when applicable.
Attachment 2 provided on the non-confidential CD contains the marketing materials
developed by ldaho Power to promote its DSM efforts.
Although the Staff has requested "all Company-developed 2013 marketing and
outreach materials," ldaho Power assumes that because of the nature of this case,
asking of a prudence determination for 2013 DSM expenses, it is providing all
Company-developed DSM marketing and outreach materials. Also, the Company is
providing what it believes to be all of its marketing materials and, to the extent possible,
how many customers viewed or received the materials. However, because of the
volume and diversity of the materials requested, it is possible that the Company has not
included every piece of marketing materia! and data.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REOUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.30
REQUEST NO. 25: Please provide copies of all NEEA-developed marketing and
outreach materials that targeted Idaho Power customers. Please separate by program.
RESPONSE TO REQUEST NO. 25: Please see the Company's response to
Staff's Production Request No. 40.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 31
REQUEST NO. 26: Please provide copies of any additional marketing and
outreach materials that were not developed by NEEA or the Company, but were
promoted to ldaho Power customers.
RESPONSE TO REQUEST NO. 26: ldaho Power does not track or record
marketing or outreach materials that are not developed by Northwest Energy Efficiency
Alliance ('NEEA') or the Company that promote the Company's programs.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 32
REQUEST NO. 27: According to the HANSA GCR Non-participant study, an
overwhelming majority of residential and commercia! non-participants are unaware of
the Company's energy efficiency offerings. What targeted strategies, if any, will the
Company employ to increase program awareness?
RESPONSE TO REQUEST NO. 27: ldaho Power used a multitude of methods
to increase awareness of its energy efficiency programs in 2013. For the details of
these activities please the Company's response to Staffs Production Request Nos. 12,
15, 16, 22,23,24,28,29,31,32,35,39, and 40. Please also see ldaho Power's 2013
DSM Annual Report pages 11-18, each program section for the 2014 Strategies, and
pages 119-124.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 33
REQUEST NO. 28: Please explain why the Company chooses not to pursue a
residential behavior-based energy efficiency program.
RESPONSE TO REQUEST NO. 28: ldaho Power does not believe it has
chosen not to pursue a residential behavior-based energy efficiency program. ldaho
Power uses multiple channels to influence residentia! custome/s behavior in an effort to
enable customers to use energy more wisely. For a full description of ldaho Power's
Residential Efficiency Education lnitiative please see pages '119-125 of ldaho Power's
2013 DSM Annual Report at https://www.idahopower.com/EnerqvEfficiencv/reports.cfm.
The Company also provides customer-specific energy usage data, energy usage
comparisons to similar homes, and information to encourage customers to change how
they use electricity. ldaho Power has advanced metering infrastructure on 99.4 percent
of its residential customers' homes. All of these customers have access to their
monthly, daily, and hourly electrical usage information, which enable customers to
observe changes in their household electricity use based on behavior change or other
factors. Additionally, ldaho Power offers its residential customers access to the Home
Energy Center through myAccounf (formerly called Account Manager). This web-
enabled software provides customers with common ways to save electricity, customer
specific ways to save electricity, how customers use their electricity, and can compare
each customer's energy use to an average home. The energy use comparison tool's
"Avg. Home" statistic is a result of a modeled compilation of weather data, billing data,
data from government labs, and agencies for the zip code in which the customer lives.
The "My Home" statistic is based on actual customer billing data that is integrated within
the application and is also used in the modeling of the customer's home in order to
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REOUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.34
provide energy efficiency measures specific to that customer. The myAccount tool also
provides seasonal tips and tools, detailed analysis, energy calculators, and an
electronic "library" of energy information.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, Idaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 35
REQUEST NO. 29: Please provide the locations for all Commercial training and
educational programs and include the title of the training, the number of participants,
and how ldaho Power marketed the training(s) to the participants.
RESPONSE TO REQUEST NO. 29: The trainings provided for commercial
customers by Integrated Design Lab ('lDL") are described on pages 128 and 129 of
ldaho Powe/s 2013 DSM Annual Report. These trainings include Lunch and Learns,
the Fall Educational Series, and the Building Simulation Users Group monthly sessions.
ldaho Power and IDL promoted these trainings through the American lnstitute of
Architects ("AlA"). ldaho Power has marketed the Lunch and Learns through the
following three chapters of AIA: Central (Boise area); Mountain (Ketchum area); and
Eastern (Pocatello/Twin area). ldaho Power and IDL also market their training through
the American Society of Heating, Refrigerating, and Air-Conditioning Engineers and the
US Green Building Council (.USGBC").
ldaho Power promoted its lighting training classes to trade allies whose
employees have attended classes before and to anyone who had submitted a lighting
project in the past three years. For the technical lighting classes, ldaho Power also sent
letters to companies listed on the ldaho Department of Building Safety ("!DBS") website
for which ldaho Power did not have e-mai! addresses. ldaho Powe/s customer
representatives promoted the classes directly to their assigned trade allies.
The industrial training is coordinated by the NEEA lndustrial Training lnitiative,
and co-sponsored by ldaho Power. ECOVA is the subcontractor hired by NEEA to co-
ordinate the industrial training. ldaho Power's program manager e-mailed the ECOVA
created fliers and registration links to the ldaho Power CR and Major Customer
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 36
Representatives ('MCR') for distribution. The CRs and MCRs then promoted the
classes to their assigned customers. Additionally, the Company posted the training
classes and webinars to ldaho Power's website.
Please see the Excel file provided on the non-confidential CD for the listing of
ldaho Powe/s 2013 commercialtraining and education programs.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 37
REQUEST NO. 30: Please explain the extent that changes in RTF deemed
savings affected savings for the Energy Efficiency Lighting program after June 2013. lf
the Company does not believe RTF changes affected savings, please explain why
savings post-June 2013 were significantly lower than the first half of the year.
RESPONSE TO REQUEST NO. 30: ldaho Power does not believe the savings
after June 2013 for the Energy Efficiency Lighting program have significantly decreased.
ldaho Power reports the energy savings from its energy efficiency programs on an
annua! basis in its Demand-Side Management Annual Report. Any savings reported
outside of the annual report is preliminary and described as such.
The Company believes Staff's Production Request No. 30 refers to Attachment -
IPC-E-14-04 - PR 30 - EEAG 5-20-14 - Expenses w savings revised 5 2O_14.pdf ,
entitled: 2014 DSM ActualExpenses and Preliminarv Energy Savrngs by Program (Jan-
Apr), whtch was produced for and distributed at the May 20, 2014, Energy Efficiency
Advisory Group ("EEAG") meeting. This attachment indicates the year-to-date energy
savings for Energy Efficient Lighting had declined from 6,034,000 annual kWh in 2013
lo 3,972,377 annual kwh over the same time period in 2014. At the May 20, 2014,
EEAG meeting, the mid-year energy savings estimate was described as preliminary and
the change in savings was attributed to decline in per unit savings from the RTF and the
un-revised per unit savings that were still being applied to the January-April 2013
savings numbers. Please see the Company's response to Staffs Production Request
No. 6 for the impact of RTF deemed saving updates to the Energy Efficiency Lighting
program.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.33
The 2013 to-date annual kWh savings of 6,034,000 was originally reported in the
May 23, 2013, EEAG meeting in the Residential Programs Update presentation. ldaho
Power had applied the current RTF savings assumption at that time, which had last
been updated in 2012.
In October 2013, the RTF updated several assumptions that impacted the per
unit bulb savings for CFLs. These changes are discussed on page 35 of the 2013 DSM
Annua! Report. Because the RTF had updated the baseline using the 2011 Residential
Building Stock Assessment ("RBSA") data, Idaho Power believes it is the most accurate
reflection of the bulbs currently in homes and the most appropriate for reporting and
resource planning. ldaho Power applied the updated savings from the RTF retroactively
for all bulbs invoiced in 2013, as shown in the Company's response to Staffs
Production Request No. 6.
ln preparing the May 20, 2014, EEAG presentation, the updated RTF per unit
savings was applied to the bulbs invoiced in 2014. However, the Company had not
recalculated January-April 2013 Energy Efficient Lighting savings with the new RTF
assumption. As reported at the May 23, 2013, EEAG meeting, the number of bulbs sold
between January-April 2013 was 336,951 units. While not shown in the May 20, 2014,
EEAG meeting, the number of bulbs sold between January-Apri! 2014 was
approximately 411,371 units. This represents a 22 percent increase in participation
from 2013to 2014.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.39
REQUEST NO. 31: Please provide a list of all participating stores for the Energy
Efficiency Lighting program. Please note if each store featured in-store advertising for
the program. lf the store did not feature in-store advertising, please explain why not.
Please also provide copies of the featured signage.
RESPONSE TO REQUEST NO. 31: ldaho Power's Energy Efficiency Lighting
program participates in the regional buy down promotion, Simple Sfeps. Please see the
Excel file provided on the non-confidential CD (Attachment 1) for a list of advertising by
retailer and a complete store list and photos of select retailer lighting promotions. Tab 1
contains a complete store list and location. Tab 2 has the list of point of purchase
("POP") requirements by each retailer chain. Tab 3 contains photos of special in-store
lighting displays held in 2013. Please see the file provided on the non-confidential CD
(Attachment 2) for Simple Sfeps POP signage.
All retailers that participate in Simple Sfeps have some form of in-store
advertising. Of the 20 retail chains that participate in the promotion, four do not allow
the use of utility logos but do allow for generic wording on signage such as "brought to
you by your local utility." Retailers that do not allow utility logos cite various reasons
from protecting their brand to maintaining a consistent customer experience.
ln addition, throughout the year, Simple Sfeps staff works with retailers to create
special displays. These include special placement of energy saving bulbs, such as at
the end of an aisle ("endcap") or in middle of aisle, along with enhanced POP. The
following special CFL promotions were run in 2013:
o TCP Walmart endcap, January 2013. GE Walmart endcap and pallet displays, March 2013o Lowes display, April 2013. Costco Feit display at Costco entrance, May 2013
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 40
TCP Home Depot endcap and aisle display, October 2013 and
November 2013. GE Fred Meyer endcap, December 2013
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, Idaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.4l
REQUEST NO. 32: Going forward, how will the Company increase coordination
with Energy Efficient Lighting retailers to find mutually beneficial in-store advertising
solutions (TRC recommendation, p. 47)?
RESPONSE TO REQUEST NO. 32: ln 2013, 100 percent of participating
retailers allowed some form of in-store advertising. To continue to maintain
relationships with retailers, ldaho Power will:
o Have field service representatives visit stores to ensure in-store
advertising is in place and sales staff is trained. ln 2013, 860 store
visits were completed.
Participate in the Northwest Regional Retail Collaborative
('NWRRC") and Western Regional Utility Networks ("WRUN'), which
seeks to develop collaborative approaches to working with
manufactures and retailers to increase the uptake of energy efficient
products in the retail market.
Support and participate in special promotions and displays
coordinated by Srmp/e Sfeps, WRUN, and NWRRC.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 42
REQUEST NO. 33: In the 2013 DSM Annual Report, Supplement 1, Iists a
"baseline bulb" as a replacement for thirteen various CFL's for the Energy Efficiency
Lighting program. What baseline bulb is the Company referring to?
RESPONSE TO REQUEST NO. 33: The baseline is defined by the RTF as a
mix of incandescent, halogen, and CFL bulbs as observed by the NEEA 2011 RBSA.
The baseline lamp wattage is based on data received by the RBSA regarding the
technology type, lamp type, and room type. Please see pages 4, 7 , and 10 of the file
provided on the non-confidential CD. The document can also be viewed at
http://rtf.nwcouncil.oro/meetinss/201 3/1 O/CFLs RTF 201 3 1 0%20v20.pptx.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 43
REQUEST NO. 34: On page 56, 80 and 82 of the Residential Process
Evaluation conducted by TRC, please complete the section that states "Error!
Reference source not found."
RESPONSE TO REQUEST NO. 34: Please see the file provided on the non-
confidential CD for the final version of the TRC Energy Services ("TRC") ldaho Power
Residential Process Evaluation with references completed. Please note that in the fina!
version of the report, the references were corrected on pages 56 and 82 and the
reference on page 80 was removed.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 44
REQUEST NO. 35: According to the TRC Residential Process Evaluation,
ENERGY STAR homes Customer Reps generally are not following the programs
marketing handbook to raise awareness to builders and developers, real estate agents
and brokers, and regional Building Contractor Associations (p. 81). Why not?
RESPONSE TO REQUEST NO. 35: The ENERGY STAR@ Homes program
marketing plan (handbook) was developed in 2008 after near record high residential
construction in ldaho. As referenced in Idaho Power's Demand-Side Management 2013
Annual Report (page 42) and in the ldaho Power Residentia/ Process Evaluation (page
10) conducted by TRC, the residential new construction market has changed profoundly
since that time due mainly to market conditions caused by the economic downturn.
Many builders who were in business prior to the downturn are no longer building homes
or have gone out of business altogether. This is evidenced by the fact that the TRC had
difficulty finding builders to interview (page 73). ln addition, program cost-effectiveness
issues caused the Company to change participation guidelines to include only
electrically heated homes. Due to these issues, the outreach strategy and
communication efforts from CRs regarding this program were adjusted accordingly.
The Company does not have CRs assigned specifically to the ENERGY STAR@
Homes program. The CRs support the Company's 15 energy efficiency and demand
response programs targeting small commercial and residential customers. This
marketing support includes outreach to these customers and to trade allies regarding
the Company's DSM programs. Efforts associated with the 2013 ENERGY STAR@
Homes program included interactions at regional Building Contractor Associations,
County Fair exhibits, and Builder expos. ln 2013, Idaho Power's CRs participated in
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 45
trade shows, expos, county fairs, home and garden shows, and community events to
help market energy efficiency programs to customers.
The Company continues to use several approaches to market and maintain
industry and consumer awareness of the ENERGY STAR@ Homes program including:
Connections articles delivered directly to customers through bill inserts, sponsored
events, and web content on the Idaho Power webpage. ln addition, the Company
continues to support and sponsor Parade of Homes activities through the Building
Contractor Associations of Southwestern ldaho, Snake River Valley, Magic Valley, and
Eastern ldaho by providing $1,000 incentives to builders who build ENERGY STAR@
Homes using heat pump heating, ventilation, and air conditioning (HVAC) systems as
well as a $500 marketing incentive to assist in marketing their ENERGY STAR@ Parade
of Homes project.
Beginning in 2012, the residential new construction market began to improve
primarily in the multi-family sector. However, dwellings in this sector were being built by
entities not previously identified through the ENERGY STAR@ Homes program. These
entities tended to consist of partnerships and holding companies rather than traditional
home builders. Through trade allies, the Company was able to identify many of these
entities and promote the benefits of building to the ENERGY STAR@ Homes
specifications. Since that time, 410 multi-family ENERGY STAR@ Homes have been
certified in 2012 along with over 250 in 2013.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REOUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.46
REQUEST NO. 36: Why does a large reporting discrepancy between NEEA and
ldaho Power's ENERGY STAR home participation exist? (TRC Residential Process
Evaluation, ENERGY STAR Homes, p. 86.)
RESPONSE TO REQUEST NO. 36: The number of ENERGY STAR@ homes
reported for 2012 and 2013 in Appendix 4 of ldaho Powe/s Demand-Side Management
2013 Annual Report is a total of 677 homes, which matches the total number of homes
shown on page 86 of the TRC Residential Process Evaluation ("TRC Report") as being
in the NEEA database.
The discrepancy in the number of certified ENERGY STAR@ Homes shown in the
TRC Report is due to timing of when homes are entered into the ENERGY STAR@
Northwest database and when they are paid an incentive by ldaho Power. NEEA
enters them into the ENERGY STAR@ Northwest database when they are certified and
ldaho Power counts a home when an incentive is paid. Additionally, the TRC Report
did not reflect final year-end 2013 data because it was produced prior to year-end.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 47
REQUEST NO. 37: Please describe NEEA's work in ldaho for the Commercial
Real Estate, Existing Building Renewal, lndustrial Technica! Training, and the
Commercial Lighting Top Tier Trade Ally programs. What was the total cost to operate
each individual program in ldaho? If trainings and/or education occurred, please
provide the location, a brief description of the training(s), and the number of participants.
RESPONSE TO REQUEST NO. 37: The following information was provided to
ldaho Power by NEEA.
Within the Commercial Rea! Estate initiative, NEEA partnered with ldaho Power,
the Building Owners and Managers Association ('BOMA"), and the University of ldaho
lntegrated Design Lab to implement the 2013 "Kilowatt Crackdown" building energy
competition in Boise, ldaho. NEEA also provided organizational coaching and technical
assistance to two leading commercial real estate firms to accelerate their adoption of
strategic energy management practices as a competitive business advantage. ldaho
Power's share of 2013 Commercia! Real Estate program expenses was $89,486.51.
Within the Existing Building Renewal program, NEEA launched implementation
of a deep energy retrofit demonstration project in ldaho Power's service territory. ldaho
Power's share of 2013 Existing Building Renewal program expenses was $80,350.46.
Within the lndustrial Technical Training program, NEEA delivered industrial
training to a total of 125 ldaho Power customers in nine training events. For details
please see the file provided on the non-confidential CD. ln addition, a total of 42ldaho
Power customers participated in 11 webinars broadcast to the entire region. ldaho
Power provided cost share for the in-class training sessions, covering half of the direct
costs and subsiding 100 percent of the attendance fee for its end-use customers, which
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 48
allowed the utility to double the amount of trainings it provided in its service
Costs to deliver the 2013 lndustrial Technical Training Program in ldaho
service territory are shown in the table below.
territory.
Power's
Cost to deliver the program in ldaho Power service territory; does not include ldaho Power cost share or
^ fees paid on behalf of customers.' Calculated as: proportion of ldaho Power attendees to total regional attendees (421265) multiplied by
total cost to deliver 12 regionalwebinars ($52,104).
The Commercial Lighting Top Tier Trade Ally initiative is sti!! in concept
development. NEEA did not conduct any market activities tn 2013 and ldaho Powe/s
share of the 2013 Top Tier Trade A!!y expenses was $0.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 49
Activity Cost
ln-class trainino direct costs'$54,844
Webinar costs'$8,258
ldaho Power share of contracted orooram manaoement costs $6,156
Total $69,258
REQUEST NO. 38: Regarding NEEA's Commercial Real Estate, Existing
Building Renewal, lndustrial Technical Training, and Commercial Lighting Top Tier
Trade Ally programs, does the Company believe NEEA's work overlaps with ldaho
Power programs? lf so, how?
RESPONSE TO REQUEST NO. 38: lt is unclear what Staff means by "overlap"
in its Production Request No. 38 to ldaho Power. The Company assumes Staff means
duplication of efforts in Commercial Real Estate, Existing Building Renewal, lndustrial
Technical Training, and Commercial Lighting Top Tier Trade Ally initiatives. The
Company does not believe that there was a great deal of duplication of efforts for the
Commercial Real Estate, Existing Building Renewal, and lndustrial Technical Training.
For these initiatives the Company worked closely with NEEA to deliver the "Kilowatt
Crackdown," as well as to secure the Existing Building Renewal demonstration project
and to recruit and fund participants for the 2013 lndustrial Technical Trainings. The
Commercial Lighting Top Tier Trade Ally initiative was still in the conceptual
development stage in 2013.
The Company believes that there is a lack of need in ldaho Powe/s service
territory for NEEA's involvement in Commercial Rea! Estate and the Industrial Technical
trainings. NEEA's Commercial Real Estate initiative has focused primarily on
concentrated markets outside of ldaho that contain a higher density of larger
commercial office buildings than ldaho Power's service area. However, Idaho Power is
in the best position to understand its industrial customers and can effectively promote
training that is tailored to the specific needs of the Company's industrial customers.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 50
ldaho Power does not need NEEA to supplement the Company's interactions
with industry associations, local governments, districts, service providers, and
commercial real estate firms. The Company will continue to develop its customer
relationships via memberships and support of BOMA, lnternational Building Operators
Association, lnternational Facility Management Association, USGBC, and IDL of Boise.
ldaho Power has worked with the IDL to create "leasing sheets" that display a building's
energy performance and promote energy efficiency best practices. ldaho Power has
established relationships with its industrial customers through the Company's MCRs.
The response to this Request is sponsored by Billie McWinn, Program Specialist
II, ldaho Power Company.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 51
REQUEST NO. 39: Does the lntegrated Design Lab receive funding out of the
Commercial Real Estate, Existing Building Renewal, lndustrial Technical Training, or
the Commercial Lighting Top Tier Trade AIIy programs?
RESPONSE TO REQUEST NO. 39: The below information was provided to
ldaho Power by NEEA.
Yes, the lDLs received funding out of NEEA's Existing Building Renewal and
Commercial Real Estate programs.
The contribution to the ldaho lDL, specifically in 2013, was $95,986 from the
Existing Building Renewal program and $15,796 from the Commercial Real Estate
program.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 52
REQUEST NO. 40: Please describe and provide copies of all NEEA materials
and activities related to Consumer Marketing, Market Channel Development, and Utility
Customization and Event Support in ldaho Power's service territory. Please provide the
total cost of each program.
RESPONSE TO REQUEST NO. 40: The categories of Consumer Marketing,
Market Channel Development, and Utility Customization and Event Support primarily
align with NEEA's new 2015-2019 Business Plan and do not perfectly align with the
categories that existed in 2013. ln response to Staffs Production Request Nos. 25 and
40, NEEA has provided the following to ldaho Power: (1) an Excel file indicating when
the marketing materials were developed, when they were distributed, and how they
were distributed (Attachment 1); (2) an Excel file containing descriptions and costs of
the marketing activities (Attachment 2); and (3) copies of all NEEA-developed marketing
and outreach materials that targeted Idaho Power customers (Attachment 3). The
attachments will be provided on the non-confidential CD.
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY.53
REQUEST NO. 41: Regarding the Consumer Marketing, Market Channel
Development, and Utility Customization and Event Support, does the Company believe
NEEA's work overlaps with ldaho Power programs and/or resources? lf so, please
provide a detailed explanation for the overlap.
RESPONSE TO REQUEST NO. 41: As stated in the Company's response to
Staff's Production Request No. 40, some of the NEEA initiatives that Staff refers to in
this Request have been newly adopted in NEEA's 2015-2019 Business Plan and do not
perfectly align with the categories that existed in 2013. While ldaho Power is unsure
what Staff means by "overlap," the Company believes there are areas where NEEA's
efforts are not effective for Idaho Powe/s customers and some are duplicative of the
Company's efforts and confusing to its customers.
ldaho Power's Corporate Communications Department has experience in, and
has proven effective at, creating and executing marketing campaigns to its customers.
Marketing materials developed by NEEA are designed to target the entire region, and
do not provide the necessary detail that brings value and the correct information to
ldaho Power's customers. Coordinating marketing campaigns with NEEA is difficult
because of its regiona! perspective while ldaho Power specifically targets its programs
and customers. Additionally, the marketing material created by NEEA is often
inconsistent with, and sometimes in conflict with, ldaho Power's program design. NEEA
promotions that engage retail partners within the Company's service area may also use
installers that are not participating trained contractors through Idaho Power's programs,
which sometimes prevent customers from receiving an ldaho Power incentive.
Examples of these activities include NEEA partnering with Sears and Mitsubishi to
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 54
promote ductless heat pumps without using participating contractors and NEEA's TV
public service announcements that reference "local utilities" yet direct customers to
generic websites. Also, NEEA developed marketing for the ENERGY STAR@ Homes
program but did not specify that in order to qualify for ldaho Power's program, homes
must be electrically heated. The omission of this type of information can be misleading
and confusing to customers.
Idaho Power's position is that it is better equipped to provide these services
within its service area in a more efficient and effective manner. ldaho Power can obtain
better public relations media coverage than can an outside entity such as NEEA
because local editors and reporters often lack confidence in local news stories pitched
by parties outside of the Company's Corporate Communications Department (e.9.,
vendors. Additionally, ldaho Power has established relationships with media outlets in
its service area and often obtains lower rates than non-profits such as NEEA.
The response to this Request is sponsored by Billie McWinn, Program Specialist
ll, ldaho Power Company
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 55
REQUEST NO. 42: Please provide the demand reduction for each FlexPeak
event called in 2013.
RESPONSE TO REQUEST NO. 42: The average hourly demand reductions for
each FlexPeak event called in 2013 are shown in the table below.
Event
Date
Meter-Level Demand Reduction IMWI
Hrl Hr2 Hr3 Hr4
71112013
71212013
711012013
33.7
39.5
42.5
33.4
40.6
39.9
33.7
40.8
40.1
35.5
41.6
42.0
The response to this Request is sponsored by Pete Pengilly, Customer Research
and Analysis Leader, ldaho Power Company
DATED at Boise, ldaho, this 7th day of July 2014.
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 56
CERTIFICATE OF SERVICE
I HEREBY CERTIFY that on this 7fr day of July 2014 I served a true and correct
copy of IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY upon the
following named parties by the method indicated below, and addressed to the following:
Hand Delivered
U.S. Mail
Overnight Mail
FAXX Email [e-mail]
_Hand Delivered
_U.S. Mail
Overnight Mail
FAXX Email [e-mail]
Hand Delivered
U.S. Mail
Overnight Mail
FAXX Email [e-mail]
_Hand Delivered
U.S. Mail
Overnight Mail
FAXX Email [e-mail]
IDAHO POWER COMPANY'S RESPONSE TO THE FIRST PRODUCTION
REQUEST OF THE COMMISSION STAFF TO IDAHO POWER COMPANY - 57
Commission Staff
D. Nei! Price
Deputy Attomey General
ldaho Public Utilities Commission
472 West Washington (83702)
P.O. Box 83720
Boise, ldaho 83720-0074
lndustrial Gustomers of ldaho Power
Peter J. Richardson
RICHARDSON ADAMS, PLLC
515 North 27th Street (83702)
P.O. Box 7218
Boise, ldaho 83707
Dr. Don Reading
6070 Hill Road
Boise, ldaho 83703
ldaho Conservation League
Benjamin J. Otto
ldaho Conservation League
710 North Sixth Street
Boise, ldaho 83702
Christa Bearry, Legal Assistant